The Basics

Name Divya Gugnani, @dgugnani

Age 41

Occupation Co-founder/CEO of Wander Beauty, Founding Partner of Concept to Co

Location New York, NY

Astrological Sign Virgo


If you could describe yourself in three words, what would they be?
Entrepreneurial, multitasker, hard working.


When were you first introduced to Erno Laszlo and how?
I was first introduced to Erno through a friend. She raved about the products and, because I’m a beauty junkie, I had to see what the the collection was about.


What does Erno Laszlo mean to you?
To me, Erno Laszlo represents legacy. This celebrated line has been beloved by beauty & fashion icons for decades.



Tell us about your relationship with skincare. Where did it start? How has it evolved?
My mom started early and taught us the importance of good skin. All of our skincare started out of the kitchen and most of my routine still gets created there.


Best beauty advice your Mom/Grandma/Aunt, etc. shared with you?
Laughter is the best remedy!


What is your skincare/beauty guilty pleasure/confession? (We won't judge!)
I walk around my house with organic milk all over my face. This protects and brightens my skin. I learned this trick from my mother. I’ve also been known to micro-needle while taking conference calls. I’m a multitasker through & through!


Walk us through your typical morning and evening skincare routine. How and why does it differ on a daily basis?
Every morning, I double cleanse with the Firmarine Collection and apply the Firmarine Moisturizer SPF 30 and go!


Do you have a skincare/beauty hack to share?

Anytime I get breakout, I use Neem to treat it.

What’s your biggest complaint or gripe about the skincare industry?
Overpriced products!


Describe your standard beauty routine. How does it differ from daytime to evening?
My daytime routine is pretty straightforward and is centered around clean, sun-protected skin. My evening routine is all about hydration, brightening and treating whatever concerns I’m experiencing at the time.


You’re stranded on a deserted island and can only bring 5 skincare/beauty products. What are they?

Body and Face SPF like Firmarine Moisturizer SPF 30 

Heavy Moisturizer like the Repair Balm

Wander Beauty Beach Balm

Wander Beauty Glow Getter Mist

Wander Beauty Unlashed Volume & Curl Mascara


Who is your #1 beauty icon?
Brooke Shields. Those brows!!!!


Et Cetera

Last Book You Read In My Shoes by Tamara Mellon

Last Selfie You Took