Celebrating Bold Personalities & Bright Skin Since 1927
The legacy of Erno Laszlo may be rooted in the groundbreaking skincare discoveries of Dr. Laszlo, but behind his life changing products it’s always been about the patient. From Dr. Laszlo’s first breakthrough, finding a cure for a Princess’ acne, to his work with the most famous faces in Hollywood, to our modern beauty rituals adored by fans all over the world, Erno Laszlo has always celebrated bold personalities, empowering us all to show our true glow.
Dr. Erno Laszlo was a master of medicine who pioneered many innovative products and introduced specific formulations to treat various skin conditions. A man of firsts, the doctor established the concept of a “ritual” skincare routine with prescriptions for his clients and introduced cleansing oils and bars as the double cleanse we know today.
He opened his first institute in Budapest in 1927, complete with a lab for creating personalized formulations and developing bespoke treatments, like the custom Phormula 3-1 made to heal the acute acne of Princess Stephanie of Hungary.
Dr. Laszlo moved to New York and opened the first institute there in 1939 at 677 Fifth Avenue. Early clients included Katharine Hepburn and Greta Garbo. The doctor became a trusted skincare expert for many of the world’s most famous faces.
The Erno Laszlo brand lives on in the doctor’s legacy, as his groundbreaking dermatological discoveries and personalized care continue to inform everything we do.