OUR STORY

Celebrating Bold Personalities & Bright Skin Since 1927

The legacy of Erno Laszlo may be rooted in the groundbreaking skincare discoveries of Dr. Laszlo, but behind his life changing products it’s always been about the patient. From Dr. Laszlo’s first breakthrough, finding a cure for a Princess’ acne, to his work with the most famous faces in Hollywood, to our modern beauty rituals adored by fans all over the world, Erno Laszlo has always celebrated bold personalities, empowering us all to show our true glow.

Dr. Erno Laszlo was a master of medicine who pioneered many innovative products and introduced specific formulations to treat various skin conditions. A man of firsts, the doctor established the concept of a “ritual” skincare routine with prescriptions for his clients and introduced cleansing oils and bars as the double cleanse we know today.

He opened his first institute in Budapest in 1927, complete with a lab for creating personalized formulations and developing bespoke treatments, like the custom Phormula 3-1 made to heal the acute acne of Princess Stephanie of Hungary.

Dr. Laszlo moved to New York and opened the first institute there in 1939 at 677 Fifth Avenue. Early clients included Katharine Hepburn and Greta Garbo. The doctor became a trusted skincare expert for many of the world’s most famous faces.

The Erno Laszlo brand lives on in the doctor’s legacy, as his groundbreaking dermatological discoveries and personalized care continue to inform everything we do.

Empowering Women, One Face at a Time

In 1920, Dr. Laszlo treated the celebrated Hungarian actress Frida Gombaszogi after she was shot in the face by a rejected suitor. Word spread about the doctor's ability to treat skin and restore women’s confidence, and soon his skincare was in high demand for women around the world.

THE LASZLO LEGACY

A Century of Confidence

The ethos of Erno Laszlo has always been to empower women to feel confident in their own skin, and we’ve maintained our mission through decades of ever-evolving beauty.

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1920's

Dr. Laszlo was one of the first to give women bespoke beauty rituals (and actually listen to what they wanted!) when he opened his first institute in 1927.

Double cleansing is still integral to Erno Laszlo skincare rituals today.

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1930's

Cleansing with cold cream was standard in the 1930s, but Dr. Laszlo emphasized the importance of using two steps: cleansing oil to loosen and remove the grime from the day and a cleansing bar to stimulate and rejuvenate the face. This became the popular double cleanse.

1940's

In the height of love for the silver screen, the world became obsessed with the beauty secrets of the rich and famous. Dr. Laszlo treated the brightest stars. Marilyn Monroe swore by the Phormula 3-8 cream the doctor created especially to fade a scar on her stomach.

1950's

Dr. Laszlo partnered with the high-end department store Saks to expand the Erno Laszlo brand and open up services to more clients. Purchasing the products required a skin consultation with a certified Erno Laszlo beautician.

1960's

Vogue. WWD. Harper's Bazaar. The 1960s were the heyday for fashion publications and everyone was talking about Erno Laszlo. Even Suzy Parker, the world's first “supermodel," became a devotee.

SEA MUD DEEP CLEANSING BAR SHOP NOW
1970's

Dr. Laszlo passed away in 1973, leaving a legacy of innovative products and personalized rituals in Hollywood and beyond. The classic Sea Mud Deep Cleansing Bar made a charming appearance in Woody Allen's iconic film Annie Hall. When Allen asks, flustered, "What is this? You have black soap?" Diane Keaton simply replies, "It's for my complexion."

1980's 1990's

As product innovation continued, the Erno Laszlo brand was more in demand than ever before. To preserve the high level of personalized service and customization, products were sold on a membership basis, with consultation only. Membership was capped at 25,000 and every person in the club received a chic, black membership card.

2000's

The 2000s emphasized luxury in the beauty world. The Erno Laszlo brand reimagined the high-end customization service from the days of Dr. Laszlo’s institute and opened an exclusive members-only institute in Soho on West Broadway.

Now

Erno Laszlo continues Dr. Laszlo’s legacy with innovative formulas and personalized rituals to celebrate beautiful individuals and inspire confidence. Now everyone can access the products and find the skincare ritual that suits them best.

UP NEXT 1920's
SHINE BRIGHT

Skincare for the Stars

"Dr. Laszlo treated some of the most famous faces of the last century with his signature products and personalized care. No matter how recognizable the face, though, anyone who wanted Dr. Laszlo’s coveted products had to make a consultation appointment.

Today, Erno Laszlo continues to be the skincare brand of choice for top celebrities around the world.

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